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PHOTOS: Purdy's Chocolate in Prince George officially opens its doors

Some people lined up more than three hours before the store opened

Most people love chocolate but then there are some that really, really love chocolate. 

The Prince George Purdy's officially opened their doors today and it was mayhem. 

At roughly 9 a.m. this morning (April 27) there were easily over 100 people in line to check out the newest addition to the Pine Centre Mall. 

Some were there as early at 6 a.m., which was three-and-a-half hours before the store officially opened. Some might call that dedication. 

The ribbon cutting ceremony took place with Mayor Lyn Hall and Councillor Cori Ramsay also in attendance. 

After that, Purdy's was jam-packed with customers trying treats, buying treats and checking out a chocolate lovers dream. 

Prince George obviously loves their chocolate.