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Tourism Prince George searching for new CEO as Erica Hummel resigns

Hummel taking an opportunity in Edmonton after five-and-a-half years in B.C.’s north
Erica Hummel
Erica Hummel is resigning as Tourism Prince George CEO on Oct. 4, 2019 (via Tourism Prince George)

The CEO of Tourism Prince George (TPG) has decided to move forward in her career.

After five-and-a-half years in her position, Erica Hummel has tendered her resignation with the head tourism office in the city, listing her last day as Friday, Oct. 4.

She’s taking her career from B.C.’s northern capital to Alberta’s provincial capital, beginning a new chapter in Edmonton.

“Erica’s dedication has resulted in the growth and development of the tourism sector in the community and delivered tangible benefits to tourism stakeholders and industry partners,” reads a statement from TPG. “Underpinning the delivery of high-quality campaigns and programs has been the continued growth in funding, which has furthered our long-term sustainability and enabled the continued investment into marketing effectiveness and quality programming.

With Hummel’s announcement, Tourism Prince George will begin its search for a new CEO.

Until then, the organization’s board has hired Sarah Kirk as its interim Chief Executive Officer to ensure the smooth transition of a new permanent candidate.

“Erica has led a dedicated team, each of whom play an integral role in the everyday running of the organization,” the release adds. “Erica leaves TPG in a very strong position for future growth and we sincerely thank her for her contribution and leadership during her tenure as CEO.”


Kyle  Balzer

About the Author: Kyle Balzer

Kyle Balzer graduated with distinction from BCIT's Broadcast & Online Journalism program in 2016. Since moving to Prince George, he has covered a variety of stories from education & Indigenous relations, to community interests & sports.
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